Well-Adjusted: The Chiropractor's Corner

As the debate over national healthcare reform heats up, the chiropractic community is turning up the temperature as well. Starting in mid-September, the Foundation for Chiropractic Progress (FCP) will spend $1 million on an advertising campaign aimed at informing legislators and the public how chiropractic contributes to cost-effective, quality care.

The campaign will begin in the Washington, D.C. editions of the Wall Street Journal and USA Today, and will then expand to include the Washington Post, Politico and Roll Call. Advertisements will feature two FCP spokespeople: former NFL superstar Jerry Rice as well as retired Brigadier General Rebecca Halstead. The campaign will run through mid-October.

In Other News:

Presidential letters
The president of the American Chiropractic Association, Glenn Manceaux, sent a letter to another President in late August: President Obama. In his letter, he urged President Obama to maintain a dialog with the chiropractic community during the ongoing health care reform initiative.

Chiropractic de-listed
As the US moves slowly toward a universal health care system, Canada continues to tinker with its version, pinpointing which medical services are to be covered through public funding. Chiropractic care was removed from that list in Alberta recently, as a 16-person panel was convened by the health minister to reevaluate where best to spend health care money.